Product Marketing Manager (UK, US or Germany)

Marketing · Remote, California
Department Marketing
Employment Type Permanent
Minimum Experience Experienced

We’re building a different kind of IT company, one that meets our customers and our own team on their turf, on their terms. We’re growing fast right now and you can be part of it with all the opportunities to add value that comes with that. Curious? Great! That’s what we like in a Softie!

Our Softies are a diverse and globally distributed team on a mission to change the future of data infrastructure with task-specific hardware and open source. We aim to do all the hard work so that our customers can adopt the best open source has to offer in a bulletproof and resilient way. Our team thinks differently, working as an integrated but globally dispersed team of experts in hardware manufacturing, firmware, software, infrastructure and everything in between.

Product Marketing forms a pivotal role between engineering, sales and marketing - supporting not only the development of the optimal product strategy, but also the best go to market strategy, enabling the SoftIron Sales team and channel, helping to effectively target, develop and message marketing campaigns and develop content, delivering market analysis and insight to the organisation as a whole, as well as acting as a spokesperson for the business to the outside world.


  • Turning market analysis into actionable insight and content for the team aligned to company strategy.
  • Plan for ecosystem development of the HyperCloud marketplace, work with Dir. of Product Engineering to identify requirements and priorities for that team in supporting new ecosystem partners.
  • Working in partnership across the organisation to create product/ market related Sales/ Channel enablement content creation and execution.
  • Spokesperson for SoftIron with analysts, media, customers and partners.
  • Support the broader marketing team in developing well targeted, powerfully messaged assets and campaigns.

Human skills

  • Able to form strong working relationships, often remotely, with both technical and non-technical members of the team.
  • Able to comprehend and quickly adapt to evolving situations, helping to drive the business forward both with inspiration and perspiration.
  • Able to influence up, down and across the organisation effectively without relying on hierarchy or structure to do so.
  • Superb analytical skills.
  • Excellent Comms skills.

Qualifications and Experience

Likely to have spent some time in Engineering and/or as an IT practitioner, this role requires a rare blend of broad domain expertise at a reasonable level of technical detail with the ability then distill this into macro trends and concepts able to communicate not only where we are at as a business, but where we are headed as an industry. As comfortable in a room of engineers as a room of sales and marketing folks and able to “change gears” appropriately to serve those teams, success in this role requires forming strong, mutually respected relationships across almost all disciplines, and at all levels of this fast moving startup environment.

Successful candidates will be skilled written and verbal communicators. Though largely focussed on helping develop the SoftIron business via strategy, campaigns and assets, they should expect to be called upon occasionally to assist in the sales cycle, not only with new prospects, but in deepening and extending relationships with both customers and channel partners by sharing their market expertise..

Able to understand, distill and embrace the unique approach that SoftIron brings to the IT Industry will be key. This isn’t just another start up with a  “hot product”, it's a wholly different way of bringing IT to market.


  • Strong relationship builder able to forge strong partnerships up and down and across the business - very often remotely.
  • Strong understanding of public/hybrid cloud models, the enabling technologies and the structure of the business models required build and run them effectively.
  • 5-10 years product management/ product marketing experience in a B2B IT vendor and/or cloud provider.
  • Further ~5 years relevant experience in the IT industry.
  • Demonstrable knowledge of the broader IT industry, key trends and the wider demographics that are shaping IT and cloud service provision within it.
  • Excellent communicator, easily able to adapt to the needs of different audiences.
  • Happy to work outside the normal 9-5 routine, flexing to accommodate the globally distributed nature of SoftIron and our business, while balancing their own workload.
  • Ability to tolerate ambiguity and quickly adapt to what can be a fast paced environment.
  • Self-motivated, strong work ethic. Desire to get things right, but to be pragmatic when that’s needed too.
  • A desire to learn and build something new. To challenge convention in the IT industry “norms”, not for the sake of it, but to build greater value.
  • Able and willing to travel.


  • Prior experience in a sales/ pre-sales and/or field marketing position.
  • Working knowledge of the marketing “tech. stack” (CRM, eDM, intent marketing, marketing automation etc.) to help shape effective marketing strategy.
  • Business/ marketing qualification at degree level (or higher).
  • Broader IT industry experience across a number of technology sectors.


We pay competitively in the market in which you want to be located, and provide an attractive benefits package including significant share options in our fast growing, mid-stage start-up. 


We operate globally and also have some pretty cool offices worldwide. Time travel (aka time zone optimisation) is one of our superpowers and we use this to our best advantage in setting up teams and how we work. To best complement our team and customer needs, this role is based in the UK, US or Germany. We'd ideally like you to operate hybrid (some time in the office, some remote), meaning you live within an easy commute of one of our offices in those countries. In the US, this is San Diego and Silicon Valley, in the UK it's Cambridge or Manchester, and in Germany we have an office in Berlin. 

Recruitment agencies

We work with like-minded companies across all of our business. We’re not into vendor lock-in of any type, we don’t do the hard sell and we treat time and attention as valuable resources. Recruitment agents, please don’t send us unsolicited resumes or CVs unless we’ve asked you to work with us on the role - it just shows us you’re not our type.

Thank You

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  • Location
    Remote, California
  • Department
  • Employment Type
  • Minimum Experience